Staying the Course in a Fluctuating Market

Don Goettemoeller |

“Buy low, sell high” is often the first piece of investment advice we receive and the first sage wisdom we ignore when anxiety‑inducing headlines like “Dow Plunges 1,175 — Worst Point Decline in History” appear in bold red letters across our television screens. With TV personalities and financial news outlets reporting daily market fluctuations in terms like "boom" or "bust," it can be difficult for even the most seasoned investors not to get swept up in the hype of market changes. Consider this scenario: if you stepped into an elevator and found just two buttons labeled “soar” and “plunge,” how would you react?

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